Fur Baby Friendly

Jimbo’s
Brand Identity, Packaging, Website, TVC

Fur babies, they’re special. So why treat the like anything less? Jimbo’s is a legendary New Zealand pet food brand, we helped them attract a wider group of discerning pet parents by creating a brand system and suite of communications that explore the humanisation of pets. Bright, bold, friendly and fun. Just like our fur babies.

“Great partnership with Unlimited through our rebranding , Sam and Tony found the right balance between Heritage and refreshing our logo and look.”

Fred Hugues
Country Manager, Real Pet Food Co.